HIDDEN IN FULL VIEW SERIE

SKI RESORT / HIDDEN IN FULL VIEW

2011

HD-VIDEO, 9:46 min

with Antti Majava

 

see excerpt

 

Shot in Nordic downhill ski centers, the video depicts people striving for neoromantic experiences on a stage dominated by natural forces and mechanical devices. Instead of infinite, sublime nature, we are nowadays faced with a frighteningly finite ecological reality. The video asks how ski resorts, grounded on the nature imagery of the romantic era, reflect our current relationship with the environment

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STORE / HIDDEN IN FULL VIEW

2011

HD-VIDEO, 8:27 min

with Nestori Syrjälä

 

see excerpt

 

Store documents shopping as a fundamental practice in our lives. The camera focuses on people looking for new experiences and lifestyles; it documents people constructing identities through commodities in a

supposed atmosphere of hedonism.

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UNTITLED / HIDDEN IN FULL VIEW

2012

INSTALLATION

Laminate floor, fluorescent lamps and background music

with Antti Majava

 

Untitled from series Hidden in Full View is a study into the built environment. Untitled is a space created with three typical contemporary materials: laminate flooring, fluorescent tubes and background music. It is a generic space that could be anywhere and anything: barbershop or clothing store, corporate office or airport cafeteria. 

 

Untitled is an image of modern capitalism, an uncanny and disorienting place where everything is simulated and detached. Substance is willingly subordinated to appearance. The floor is not wood but a photographic representation glued onto board composed of melamine resin and wood fibers, the light is not sunlight but technological representation emanating from daylight fluorescent tubes. A commercial radio stream - meaningless chatter and lyrics revolving around sex and partying - adds a further level of detachment and invites us into a state of interpassivity: here the music has the same function as canned laughter - it is having a good time on our behalf, relieving us

from our superego-injunction to “Enjoy!”.

 

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