POLTERZEITGEIST
Thoughts on the
Supernaturality
of our Culture
c o n s u m e
1. to destroy or expend by use; use up
2. to eat or drink up; devour
3. to destroy, as by decomposition or burning: Fire consumed the forest.
4. to spend (money, time, etc.) wastefully
5. to absorb; engross: consumed with curiosity
6. to undergo destruction; waste away
7. to use or use up consumer goods – Dictionary.com
s u p e r n a t u ra l
supra ‘above’ + naturalis ‘nature’
that which is not subject to the laws of nature, or more figuratively,
that which is said to exist above and beyond nature – Wikipedia
e vi l
profound immorality, especially when regarded as a supernatural force – Wikipedia
Autumn 2007. I had just finished setting up my
installation on the Martyrs’ Square in Brussels.
My father had accompanied me to the opening
of the exhibition, and now we were heading
home towards Helsinki by train.
We travelled through Cologne, Hamburg and Copenhagen
to Stockholm, where we hopped on a ferry.
I was suffering from the lack of sleep, and felt thoroughly
stressed after months of designing and preparing my
installation. I wanted to wrench my thoughts elsewhere,
and chose as my travel book Pasi Toiviainen’s Ilmastonmuutos. Nyt. Muistiinpanoja maailmanlopusta [Climate
Change. Now. Thoughts on the end of the world]. The
book really transported me. Toiviainen evoked a world
of catastrophe films, which unfortunately wasn’t based
on his imagination, but on cold facts – the best climatological
research available. The book familiarised me
with pollution, the melting permafrost in Siberia, and
the methane clouds released from the oceanic stores
of methane clathrate – all of which were the result of
our actions. I was convinced that the environmental
crisis was the defining question of our age –some thing which even I, an artist, couldn’t
escape.
Toiviainen travelled from one climatological
research centre to another
and met several researchers in
a quest to find information for himself
and his readers, and also for the
scientists he kept meeting. Climatology,
just like all other academic
research, is defined by the fact that
researchers working in neighbouring
rooms don’t necessarily know
anything about each other’s studies,
results, or even research questions.
Therefore, even some climatologists
weren’t worried about their results.
Only when the different studies and
scientific models were brought together,
a horrific picture began to
emerge.
In this situation, the role of the
researcher – or indeed any citizen
eager to find facts – became crucial.
Academic communities weren’t
used to weaving together all the
knowledge they had produced, or
to reacting and producing solutions
to acute problems. It seemed that
they also lacked the skills to envision
the effects of the climatological
models on society and culture.
In addition to Toiviainen, there
emerged from Finland and elsewhere
in the world a myriad of great
environmental writers and bloggers1
who pieced together the big picture
better than any academic unit could.
I took part in this writing myself,
with texts published in the biggest
Finnish newspaper, Helsingin Sanomat,
in the magazine Suomen Kuvalehti,
and in my own blog2. It was
bewildering to discover how experts
in energy policies, long-time
politicians, and other prominentmembers of society could base their
views on complete untruths. Using
search engines, in half an hour I was
able to find respected studies and
articles which enabled even an artist
like myself to overthrow the arguments
of eminent professors in
technical science.
Despite strong evidence to the
contrary, there was widespread
doubt concerning the role of humans
in climate change. The doubters
most often disputed the existence
of other kinds of environ-
mental
problems as well, and rabidly
defended economic growth and the
right of citizens to unregulated consumerism.
It seemed clear that instead
of a natural scientific debate,
there was a discussion on society
and citizen rights going on. Despite
some massive greenwash, it was
clear that the neoliberalist societal
model is based on the denial of environmental
facts. The right to consume
and to get rich had more fundamental
value than the prevention
of an environmental crisis and the
maintaining of a stable society.
Already in 2007 it was common
knowledge that global warming
caused by the Western way of life
would ruin the lives of millions of
people. Or to put it more correctly,
in 2007 the latest it was clear that
predictions made decades ago about
an ecological disaster were true.
Now the direct and indirect effects
of global warming, along with other
problems caused by overconsumption
claim tens of thousands of casualties
per year.
The tone and the questions
raised by Toiviainen’s book differed
from the environmentalist revivalliterature of previous decades. Although
the book holds an enormous
amount of natural scientific fact, it’s
also a description of an individual’s
despair. Why doesn’t anything
change with given information, and
why do societies consciously move
towards destruction? These questions
lie outside the realm of natural
sciences, as they are deeply societal,
humanistic, psychological, cultural,
and even theological dilemmas.
At times I put the book aside,
looked at the scenery and talked
with my father. We went to the restaurant
car and walked along platforms
while changing trains. I discussed
the contents of the book
with my father, but I noticed that I
wanted to shield him from unpleasant
information. I had arranged our
journey by train for environmental
reasons, and I knew this pleased my
father. There was something luxurious
about this trip, at least compared
to flying. I didn’t want to break
the pleasant atmosphere in which
ecological deeds and right choices
still mattered. I thought that my father
had the right to gradually withdraw
from the most rigorous questions,
despite the fact that it was his
generation who had almost singlehandedly
created the very problem
Toiviainen’s book discussed.
My father being a psychiatrist and
a psychoanalyst, we also discussed
the reasons and effects of the environmental
crisis on the level of psyche.
The root of the problem didn’t
perhaps lie in the lack of knowledge,
but in the destructive actions
despite all knowledge. An individual
or a society doesn’t always act rationally
and seek the best option. According to my father, who’s an expert
in disaster after-treatment, our
reactions to danger aren’t always
constructive; we can deny the threat
using our defence mechanisms and
encase painful experiences and facts
deep inside us. A great deal of mental
problems are based on such
mechanisms, and untreated they
lead not only to psychiatric but also
physical symptoms.
According to Erich Fromm, one
of the central thinkers of the Frankfurt
school, societies can also be
unwell, and societal change can be
considered a healing process3. The
medical histories of individuals,
some of which my father has related
to me, seem to have a lot in common
with the state of societies, and
particularly the way in which they
react to information on climate
change and the consequent change
on our way of life. It’s possible that
this information, and the fear it
evokes, has been encased deep inside
an individual or a society. A real
threat can also be forgotten by projecting
it to a substitute. Fromm and
his contemporary Wilhelm Reich4
discussed in their work the psychosocial
reasons to the rise of fascism.
The analogy is hard to avoid: the rejection
of an obvious environmental
threat and the inability of the system
to take productive action can lead
to uncontrollable societal reactions,
in the same way as during the rise of
fascism in Europe in the 1930s.
Our journey by train and by ferry
terminated in the Helsinki harbour.
My eye was caught by the everyday
life going on around me. A big part
of this life and its actions is utterly
unsustainable – such a huge part,
in fact, that one must conclude that
unsustainability itself is important
to humankind. Perhaps through
consuming and consumerism we
can prove something crucial to ourselves? Perhaps humans are the only
species who can turn environmental
resources into something utterly
useless and toxic. Our actions transform
natural elements into another
sphere, into the world of abstractions.
We remove nature from its
organic framework and make it into
something which can never return
to its natural state (e.g. polystyrene).
In the absolute meaning of the word
we’re creators, and therefore it’s
no surprise that the contemporary economy is also called ‘creative’. The
concept of creative destruction
which forms a part of this creative
economy should be taken seriously.
We aren’t god’s gardeners: instead
we are destructive gods, in a similar
way as the biblical Satan is.
Donald A. Burke takes Immanuel
Kant’s concept of sublime to mean
the strong experience of a natural
element without the said element
having any unwanted effects on the
person’s life5. According to Burke,
nature itself isn’t sublime; the experience
of the sublime is only constructed
through a subject experiencing
nature. In this experience
the subject can feel aesthetic pleasure,
and also superiority in relation
to nature. In this sense, sublime is an
experience of a lofty mountain on
the slopes of which one can ski instead
of struggling through the cold
and avalanches; it means the raging
sea seen from a ship’s deck bar without
getting too close to the destructive
powers of the water. This structure
is repeated not only in ski
centres and on ferries, but also in
shopping centres, homes, cars, and ourplanes.
We want to differentiate ourselves
from nature, we want to show
that we don’t need to care about
natural phenomena. The cultural
dimension of climate change lies in
this fundamental pretension.
However, climate change itself
denies the chance to build sufficient
preventive structures or technologies
which would enable a sublime
dissociation from the ecological reality.
In the same way, the actions
trying to prevent climate change
deny us possibilities to experience
the Kantian dynamic sublime, as we
have to take the threat of the environment
(or, more to the point, ourselves)
into account in our every
action. According to Burke, Theodor
Adorno and Max Horkheimer
criticised the Kantian concept of
the sublime mainly because by placing
themselves above nature, humans
must at the same time subdue
their own inner nature. A life which
denies both the nature inside as well
as outside is not only unsustainable,
but also socially, societally, and intellectually
meaningless.
This is why we need art right now:
talking reason to consumer-destroyers
is like explaining images to a dying
hare6. Language itself can make
our culture unsustainable. By defining
ourselves as consumers we create
a self-fulfilling prophecy. Even
more meaningful than language are
different practices which often are
stronger and more primary structures
than our thinking. If we’re consumers
through and through living
in a consumerist culture it’s really
challenging to adopt a less destructive
kind of thinking and acting.
Change has to come from deep
within, from the muddy depths of
humanity where art lies. Thoughts
aren’t enough: something has to be
done in practice as well. When practice
is brought into the centre of attention
and thinking, we’re talking
about the practices of art. The task
of the artist, apart from creating
something new, is to hold on to the
enlightened concepts of creativity
and art which have been developed
through tradition, side by side with the talk of creativity and the revivalist movements of the
creative economy. The tradition of art can create a balancing
force to the forces of creative destruction.